Scratch that itch

I was browsing the internet for clever business ideas when I chanced upon a remarkable idea (at least, to me), a female urination device, Go-Girl. Quite obviously, I am no expert in waste expulsion, but this idea had me captivated. At the beginning, I had no idea how this concept could be applied. While the thought of a portable urinal was slightly appealing, I couldn't see how people would take to that idea.

Then it hit me. You see, it is a common mistake to use ourselves as a reference in our thoughts and imagination. When you think of a task, you rate its difficulty according to the probability of you completing it. When you see a new tool, you rate its usefulness by thinking about how it could add to your life. This is a fundamental flaw which waters down the many ingenious ideas that we have. It was therefore natural for me to assume that this device had no place on the shelves.

As I pushed those bigoted thoughts aside and thought about it, this could actually be immutably useful. Not to me, of course, but to females who might find themselves in circumstances where a privy is either unavailable or undesirable. The adventurer, the traveller, the hygiene-zealot, the concerned mother, the person who always needs the restroom at the worst times; they could all use one of these (each).

If nothing else, this has given me a crucial lesson: scratch your own itch. It is much easier to solve a problem when you know it inside out. Just as extraordinary things are done in extraordinary situations, the best ideas you'll have come from the problems which plague you most. If you want an idea you'll feel passionate about, scratch your own itch. It's the best way you'll know what feels best.